ABOUT US :

There’s a law in marketing that goes, “It doesn’t matter if you’re the best. It only matters if you’re the first.”

But when it comes to the world of online retail, well… we’re here to challenge that law. We are Alassassi, the world’s newest premium online market where we don’t specialize in selling products. No, our forte is in selling the best and only the best products.

Launched in 2020 – and probably the only good thing to come out of that year – to be a purpose-driven retailer, we take the most high-end products from essential brands spanning several industry categories and sell them at a truly affordable value.

Add in a seamless shopping experience and best-in-class customer service and you’ve just met your go-to online destination for everything essential to you.
We understand that the current retail landscape can be a hassle to navigate through, so we’ve made it our mission to make your life easier than ever. And who could say no to that?


Join Alassassi today to make tomorrow’s online shopping experience better than ever.

What we do

The answer to that is actually a question: what do we not do?

  1. Alassassi does not have it all .
    You won’t find everything, but you will find the best of everything. Only the best make the cut, period. We are incredibly selective about the products we sell, making sure you only get the top-tier items from essential brands. In fact, that’s why our name is what it is: the Arabic word meaning “the essential.” We cut through the clutter of an overcrowded market and deliver peace of mind.

  2. Alassassi is not out of reach.
    Being an online market makes us accessible to anyone, and being an affordable online market (that sells selectively-chosen items) makes us accessible for all budgets. Our prices don’t change from day to day and we are among the best value providers in the industry.

  3. Alassassi is not overwhelming.
    It’s easy to feel lost when shopping online, which is why we created a superior design for the most convenient digital shopping experience. And with neat categorization, you’ll know exactly what you’re getting with each click. No muss, no fuss. And finally,

  4. Alassassi does not live in the moment.
    We advocate for sustainable business practices, as well as sustainable living. We are champions of the environment and healthy lifestyles, advocating for regular exercise, sports activity engagement, and organic food options. Our choices today will be what shape everything to come.


    These are what we are not, and we are proud of each area in which we are lacking. At the end of the day, it’s about you, the shopper, and your happiness. Our customer service care focuses strongly on listening with intent, a strong delivery process, and security.
    For any comments, questions, or suggestions, feel free to reach out to our team at support@alassassi.com or Contact us on +971 58 5588 963.

Happy Shopping!
-Team Alassassi

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