Alassassi is the exclusive distributor of brands focused on Sports Nutrition and Sports Gears in the UAE, GCC & Levant.
Our Food Portfolio is focused on all-natural, good health, gluten free & vegan products. Our sports gear portfolio is focused mainly on endurance athletes, specifically runners, cyclists, and swimmers. With great relationships with retailers & a large footprint, Alassassi covers Traditional stores, Hypermarkets, E-commerce, Sporting goods retailers, as well as Niche Channels (Gyms, Yoga Studios, Cycling stores etc). Most notable brands under Alassassi direct management are COROS, PRINCETON CARBONWORKS, PB2, THE YOUNG ATHLETE, VELOFORTE, HUMA GEL, BODY ROCKET, KUWA BAR, NIX, H2O AUDIO, STEIGEN, KAIZEN, ANTICHI PODERI TOSCANI, MAK BAR, IQ BAR, NOVA RIDE.
Logistics Services
Alassassi services consist of supporting small & medium start-ups in launching their business in the UAE. From a logistics point of view, these services include complete End to End management of the Import, Registration of Goods, Warehousing and Labeling.
Commercial Services
From a commercial point of view, Alassassi enables Market Entry for the Innovations to be launched via devising the full Go-To-Market Strategy, as well as executing the Selling and Negotiation on behalf of the brands, in both Traditional Retailers (Hypermarkets / Supermarkets / Groceries) & Online (E-commerce)
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