Alassassi is the exclusive distributor of several Food and Non-Food brands in the UAE.

Our Food Portfolio is focused on all-natural, good health, gluten free & vegan products. With great relationships with retailers & a large footprint, Alassassi covers traditional stores, Hypermarkets, online businesses, as well as niche channels (Gyms, Yoga Studios, Cycling stores etc) Most notable brands managed under Alassassi direct management are MAK BARS, IQ BARS, VELOFORTE, HUMA GEL, LUCHO DILLITOS, CAFFEINE BULLET, WATERLOO, NOVA RIDE. In specialty channels, HEROME, MONTEGRAPPA, UNDER THE SKIN, SEKONDA.

Logistics Services

Alassassi services consist of supporting small & medium start-ups in launching their business in the UAE. From a logistics point of view, these services include complete End to End management of the Import, Registration of Goods, Warehousing and Labeling.

Commercial Services

From a commercial point of view, Alassassi enables Market Entry for the Innovations to be launched via devising the full Go-To-Market Strategy, as well as executing the Selling and Negotiation on behalf of the brands, in both Traditional Retailers (Hypermarkets / Supermarkets / Groceries) & Online (E-commerce)