About Us

Everything the athlete needs, from the start line to the finish.

We’re the exclusive distributor of 20+ premium sports nutrition and gear brands across the UAE, GCC and Levant, reaching runners and cyclists wherever they train, race and shop.

Under 2 verticals, Alassassi Manages:

• The distribution of nutrition and sports brands in UAE & Middle East.
• Refuel.ae: An e-commerce platform and mobile application focused on endurance sports.